Author: thismodernadmin
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Planet Fitness’ Jamie Medeiros on Megan Thee Stallion + “Making Your Own Super Bowl”
In this episode, Barkley’s Jason Parks and Julie Barr delve into the “Judgement-Free Zone” with Jamie Medeiros, Chief Brand Officer at Planet Fitness. Jamie breaks down Planet Fitness’ “Red Thread,” the importance of “Making your own Super Bowl,” and the brand’s 2024 campaign featuring Grammy award-winning rapper Megan Thee Stallion as “Mother Fitness.” Plus, Dave…
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Chief’s Kingdom: Growing a Global Brand with the CMO of the Kansas City Chiefs
Join Jason Parks and Jen Mazi as they dig into the heart of the Kansas City Chiefs’ rise to global fandom with CMO Lara Krug, exploring the strategies and values that have made the Chiefs a standout sports brand. Plus, gear up for a Brand Battle as Barkley’s Dave Gutting weighs in on the age-old…