Winnebago: Marketing Their Legacy to New Consumers

Look under Winnebago’s hood with hosts Jason Parks and Jen Mazi in this episode of This Modern Brand. Join them as Kunal Mehta, VP of Strategy, Marketing and Business Development at Winnebago, discusses the brand’s award-winning Go Where You Feel campaign, and shares how data, intuition — and Whole Brand Thinking™ — has helped the brand build relationships with a new generation of consumers. 


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *